🗺️ Expansion Roadmap 2026–2028

From Fredericton
to all of Canada

We're starting small, proving the model, and expanding fast. Here's exactly where we're going — and when we're going there.

"Every Canadian worker deserves fast access to local work — and every business deserves to fill a shift in hours, not days."
— ShiftHarbour, Fredericton NB, 2026
1 city Now — Fredericton
6 months To Atlantic Canada
4 provinces Phase 2 target
38M+ Canadians — long-term vision

Geographic expansion

Where we are — where we're going

Starting in Fredericton, expanding across Atlantic Canada, then coast to coast.

BC AB SK MB ON QC NB NS PEI NL YT NT NU 📍 Fredericton Phase 2 →
Fredericton — Active Now
Atlantic Canada — Phase 2 (Mid-2026)
Major Cities — Phase 3 (2027)
National Coverage — Phase 4 (2028)

The plan

Our expansion timeline

Four deliberate phases — each one building on the last. We're not rushing growth; we're building something that lasts.

Phase 1 — Now January 2026 – June 2026
Fredericton Pilot Launch
Build the platform, prove the concept, gather real user feedback from Fredericton's hospitality, event, and retail sectors.
📍 1 city 🎯 100 employers 👥 500 workers 💰 Free to all
⚓
🌊
Phase 2 — 6 months July 2026 – December 2026
Atlantic Canada Expansion
Roll out to Moncton, Saint John, Halifax, Charlottetown and St. John's. Target the hospitality, catering and event industries across all four Atlantic provinces.
📍 5+ cities 🏝️ 4 provinces 🎯 500 employers 👥 5,000 workers 💼 Gig economy focus
Phase 3 — 2027 Q1 2027 – Q3 2027
Central Canada — Ontario & Québec
Expand to Toronto, Ottawa, Montréal and surrounding regions. Introduce premium employer tiers. Target corporate event staffing and large hospitality chains.
📍 10+ cities 🎯 2,000 employers 👥 25,000 workers 💰 Revenue model active
🏙️
🌐
Phase 4 — 2028 Q1 2028 onwards
National Coverage — Coast to Coast
Full Canadian presence — Vancouver, Calgary, Edmonton, Winnipeg and beyond. Become Canada's #1 platform for short-term and gig-economy work.
🍁 National platform 📍 25+ cities 🎯 10,000 employers 👥 100,000+ workers
Long-term Vision Beyond 2028
The Platform for Flexible Work in Canada
AI-powered matching that predicts staffing needs. Worker reputation scores. Employer ratings. Automatic payroll integrations. The infrastructure layer for Canada's gig economy.
🤖 AI matching ⭐ Reputation system 💳 Payroll integration 🍁 38M Canadians
⚓

Phase summary

Growth at a glance

Phase 1
Fredericton Pilot
Now → June 2026
1 city
100 employers
500 workers
Free for all
Phase 2
Atlantic Canada
July → Dec 2026
5+ cities
500 employers
5,000 workers
Premium tiers launch
Phase 3
Ontario & Québec
Q1–Q3 2027
10+ cities
2,000 employers
25,000 workers
Revenue active
Phase 4
National
Q1 2028+
25+ cities
10,000 employers
100,000+ workers
Canada's #1 platform

Market opportunity

The addressable market by phase

Each phase unlocks a dramatically larger pool of businesses and workers.

Fredericton
Phase 1
~800 biz
Atlantic Canada
Phase 2
~18,000 biz
ON + QC
Phase 3
~180,000 biz
National
Phase 4
~1.2M biz

Be early

We're in Fredericton now.
Get in early.

Join the pilot before we expand. Early employers and workers get priority access, free premium features, and help shape what we build next.

🏢 Join the Pilot — Free 📧 Partner With Us